What Some of
Our Clients Have to Say...
“The very first project we worked on together was an
absolute home run. As a start-up laboratory, every dollar
counts and The Kap Agency delivered far beyond what
they charged. From sales tools to strategies they do
great work - and they’re great to work with.”
Chris Jackson
Vice President, Sales & Marketing
“I have worked with many advertising agencies but have
used The Kap Agency almost exclusively for over 14 years
at three separate laboratories, one publically traded, one
midsize and one start-up. They have done everything
from traditional brochures and direct mail to development
of unique one-of-kind marketing packages and award
winning tradeshow booths. My loyalty to KAP has to do
with their approach to project development and the
final marketing material. For KAP, nothing is boilerplate.
Keith and his associates spend a tremendous amount of
energy and time really understanding what the company
is trying to achieve. They then deliver several creative and
viable options that allow the company to cleary differentiate
itself in the market. KAP does not always take the approach
that the customer is always right. They will defend a position
even if it is contrary to executive thinking. The one-on-one
attention we get at a very affordable price has allowed me
to bring KAP with me wherever I am working.”
Dan Angress
President and COO
“We are a small-midsize laboratory, short on staff but long
on ambition. KAP’s depth across all marketing disciplines
has really been of value. They understand fundamentals,
“how-to”, and the most effective way to communicate.
The materials they produced for our repositioning were
well received and reflected our evolution and creative
direction. And their sense of humor does not hurt either.
We often work under pressure and they understand the
importance of delivering on time despite the obstacles.
Today our company is the largest and fastest growing in
our niche and they have been part of every marketing
project that has helped to get us here.”
Christine Koncal
Director of Marketing
“We have been a client of The Kap Agency since 1996.
KAP’s first assignment was to give all our marketing
materials a graphic overhaul. They gave us a professional
look that has withstood the test of time. In 1996, we were
a mid-size family-owned business. Today we are part of a
publicly-traded, multi-billion dollar international company
(NYSE:ROC). KAP has been a partner in that success. As we
evolved, KAP evolved to meet our changing needs. Whether
it’s a simple show booth graphic, a multi-page catalog or a
complex website design, KAP has always delivered for us.”
Nick Paris
Vice President-Marketing
“KAP developed an integrated direct mail and print advertising
campaign that was creative and helped achieve our primary
goal of increasing awareness of our laboratory in a very
specific market of laboratory services. Combined with an
overhaul of our collateral and web site they delivered!”